Examinando por Materia "Emicron"

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    Ítem
    Importancia del uso del e-commerce para el desempeño de los micronegocios en las principales ciudades de Colombia
    (Universidad EAFIT, 2023) Gómez De Las Salas, Andrea Carolina; Cao, Qiuyi; Acosta Mejía, Camilo Andrés
    This paper analyzes the relationship between the use of E-Commerce by Colombian microbusinesses and their performance , especially in the main cities of the country. We use Data from DANE's Emicron for 2019 and 2021, which is a nationally representative survey about microbusinesses among 24 main cities in the country. This survey covers 86,969 microbusinesses for the year 2019 and 77,156 for 2021, which is equivalent to 11,654,842 observations when using the sample expansion factors. The results of the estimated regressions confirm the positive correlation between the use of E-Commerce and the sales and profits of microbusinesses in Colombia. Among all the companies in our study, the use of E-Commerce is associated with higher sales and profits of the previous year on average of 19.5%.