Examinando por Materia "Electronic Commerce"

Mostrando 1 - 3 de 3
  • No hay miniatura disponible
    Ítem
    Estudio de prefactibilidad para empresa de mensajería de última milla logística para las entregas de productos de compañías que ofrecen ventas online
    (Universidad EAFIT, 2024) Arboleda Hoyos, Juan Diego; Serrano Rivero, Sergio Andrés; Giraldo Hernández, Gina María
    The boom of online commerce, intensified by the COVID-19 pandemic in 2020, has triggered a revolution in the supply chain, creating an urgent need for efficient logistical solutions. This master's thesis proposes a last-mile delivery company aimed at meeting the growing demands and needs of organizations deeply involved in online sales.
  • No hay miniatura disponible
    Ítem
    Plan de mercadeo para la joyería Cornavin
    (Universidad EAFIT, 2024) Gómez Bedoya, Isabela; Londoño Zapata, Sara; Valencia Herrera, Elizabeth Cristina
    A marketing plan is carried out designed for Cornavin Jewelry, an SME that is dedicated to the manufacture and sale of 18 karat gold jewelry. This plan focuses on creating customer loyalty strategies through relationship marketing and electronic commerce. The importance of this plan lies in its ability to address the challenges faced by jewelry SMEs in a competitive, constantly changing market. Using relationship marketing and e-commerce, as strategic tools, can help this company establish and maintain strong relationships with its customers, which, in turn, can contribute to its long-term growth and success. This plan seeks to provide the jewelry store with the information, strategies and tools necessary to face the challenges of the Colombian market and stand out in an increasingly competitive business environment.
  • No hay miniatura disponible
    Ítem
    Uso de la metodología de microlearning en el desarrollo del comercio electrónico de las mipymes del eje cafetero colombiano
    (Universidad EAFIT, 2024) Zapata García, Daniela; Loaiza Calle, Hermán Darío; Giraldo Aguirre, Mayra Johanna; Higuita Olaya, Daniel; Uribe de Correa, Beatriz Amparo
    This work aims to establish the relationship between the microlearning methodology and the development of e-commerce, identifying the degree of development of e-commerce and understanding the operation of the microlearning methodology to propose actions to enhance the development of electronic commerce of the MSMEs of the Hub Colombian Coffee Region. To do this, a mixed, non-experimental, documentary and descriptive study was carried out on a sample of 15 managers of MSMEs in the Coffee Region, applying bibliographic files and a survey as instruments. The results allow us to ratify the potential of the microlearning methodology to facilitate the agile and effective acquisition of knowledge and skills essential for the staff of an entity can carry out the processes with greater efficiency, promoting success in the management of the business processes.