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Ítem Análisis de emociones para campañas políticas en Twitter : estudio comparativo de las campañas a la alcaldía de Bogotá y Medellín de Claudia López y Daniel Quintero en las elecciones regionales de Colombia del 27 de octubre de 2019(Universidad Eafit, 2020) Duque Giraldo, Santiago; Salazar Martínez, Carlos AndrésÍtem Citizenship and electoral techno-politics. Ideas and bureaucratic limits to digital participation(Universidad EAFIT, 2013-07-18) Sampedro Blanco, Víctor F; Sánchez Duarte, José Manuel; Poletti, Monica; Universidad Rey Juan Carlos; Universidad Rey Juan Carlos; Università degli Studi de MilánÍtem Estimación del impacto financiero de la Acción Política Corporativa en las empresas listadas de Colombia(Universidad EAFIT, 2022) Becerra Moreno, Juan Pablo; Ramirez Cadavid, Daniel Felipe; Vergara Garavito, Judith CeciliaThe present research aimed to quantify the economic impact of donations to electoral campaigns as a Corporate Political Action (CPA) strategy on the return on equity (ROE) of listed companies in Colombia. For this purpose, information on expenditures and sources declared by candidates for Congress in Colombia, between the years 2014-2018 was analyzed and contrasted with the financial information of 62 companies listed on the Colombian Stock Exchange. Through the application of two linear regression models, it was observed that there is a negative economic impact associated with the contributions to the evaluated campaigns. Given some deficiencies in the quantity and quality of the data reported, it is proposed to extend the research to strengthen the evidence found.Ítem How to compose a media mix to win an electoral campaign? proposing a framework for political marketing(Universidad EAFIT, 2021-11-28) Tajaddod Alizadeh, Mehrnaz; Reza Saeidabadi, Mohammad; Khajeheian, Datis; Universidad de Teherán, Teherán, Irán; Universidad de Teherán, Teherán, Irán; Universidad de Teherán, Teherán, IránThis article addresses the issue of composing different media to send an integrated message to the voters in electoral campaigns and presents a framework for managing media in political marketing. The authors conducted deep interviews with strategy developers of the past presidential elections as well as two parliamentary elections in Iran to extract the strategy development process for delivering the campaign message to the target audiences. thematic analysis used for analysis of data and interviews coded in three levels of open, axial and selective. The paper suggests a sequence of audience, message and media to launch a successful campaign within a framework that starts with campaign structure and strategy and accomplished with economic effectiveness measuring and success rate.Ítem ¿Qué tan fácil puedes caer en noticias falsas? Una intervención comportamental digital tipo boost para el fortalecimiento de capacidades de discernimiento de la información en escenarios electorales(Universidad EAFIT, 2022) Ramírez Agudelo, Manuela; Ruiz Montoya, Sara; Osorio Zapata, María Clara; Echeverri Álvarez, JonathanÍtem Sufragantes parroquiales y electores. La apertura relativa del mundo de la política electoral en Antioquia, 1821-1848(Universidad EAFIT, 2019-07-31) Vélez Rendón, Juan Carlos; Universidad de AntioquiaÍtem Votar, ni con temblor(Medellín : El Colombiano, 1984, 1984) Restrepo Santamaría, Margaritainés, 1952-2008