Examinando por Materia "Eje Cafetero"
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Ítem Criterios de selección de un plan celular pospago en el Eje Cafetero(Universidad EAFIT, 2020) Rentería García, Diego Alejandro; Muñoz Molina, Yaromir De Jesus; Zapata Montoya, Mauricio FernandoThe objective of the present study was to identify decision or selection criteria of postpaid mobile phone users in the Region of “Eje Cafetero” when choosing a plan or service, based on a quantitative exploratory and cross-sectional approach, by collecting data statistical data to a sample of 384 users between 18 and 55 years of age in the three departments of the Eje Cafetero. Additionally, the study sought: i) to determine in what order and measure said criteria have been established when acquiring a Postpaid plan, showing relevant data, some of which are not entirely conclusive; ii) identify preferences that guide or determine their decision and / or choice in the services offered and that differentiate operators in the region, finding that the most widely used and offered forms of communication are Social Networks and Voice Calls; Also, it was established that the "Level of satisfaction" could become a criterion of choice; finally, iii) highlight those Apps that are of greater value to them, and that are or should be included in postpaid plans because they would determine their choice, permanence and / or preference; Apps were identified: to watch movies and / or TV series, Music, word processors, and navigation maps; likewise, the package of four (4) free applications that should be included in a plan, would be: WhatsApp, Personal Email, Instagram and Twitter. In addition, there are four (4) groups of selection and / or decision criteria, which correspond to: i) C. versus the service offered by the operator; ii) C. on content and enjoyment of the offered plan; iii) C. that generate value for them; and iv) C. regarding your perception of Cost vs. Benefit. Finally, the information collected from the population under study, following the minimum required statistical criteria, protocols and data protection standards (ICC / ESOMAR), could serve as input for future studies, because they can be representative and important both for users, as for cellular operators in the region.Ítem Estudio de prefactibilidad para la creación de un centro de innovación y creatividad como generador de desarrollo económico sostenible en la región del eje cafetero(Universidad EAFIT, 2023) Canabal Cordero, Carlos Sebastian; Restrepo Vásquez, Jhon Stiven; Gómez Salazar, Elkin ArcesioCreativity and innovation are very important factors when analyzing the economic development of an organization, a country or a region. The countries with the most developed economies in the world, and especially those that are capable of overcoming economic crises and prevailing in the market, have high investments in creativity and innovation. In Latin America, and especially in Colombia, investment in these aspects is low, which makes it difficult to compete with developed economies. From the need in Colombia and specifically in the coffee belt region to generate spaces where creativity and innovation are promoted as a generator of sustainable economic development and that, in addition, through this, the relationship between the State, business and academia is strengthened, raised the present investigation, where "a pre-feasibility study for the creation of a center of innovation and creativity as a generator of sustainable economic development in the region" was developed. Likewise, on the basis of theoretical and conceptual foundations and definitions of key terms to identify the context of this proposal, to achieve the required investigation, it was adjusted to the methodological framework proposed by the "United Nations Organization for Industrial Development (UNIDO)”, a quantitative research was used, the research design focused on a field study and the data collection was carried out through the application of a questionnaire related to the characteristics, objectives and function of the centers of creativity and innovation or existing related centers, the main allied organization (CIAF) and other public and private organizations related to the subject, through documents, research, interviews, etc. made to specialists in the area. At the end of the investigation, a written document was obtained where the pre-feasibility of creating this center of creativity and innovation in the coffee region was determined.Ítem Factores de éxito de organizaciones de mujeres caficultoras del Eje Cafetero en conformación, supervivencia y recursos(Universidad EAFIT, 2021-07-25) Mejía García, Clemencia; López Gallego, Francisco DaríoÍtem Modelo de negocio para asesorías en comercio exterior(Universidad EAFIT, 2024) Agudelo Acevedo, Alexandra; Uribe de Correa, Beatriz AmparoThe companies classified as MSME in Colombia that make foreign trade operations demand specialized consultancy in several areas, including international logistics, customs regulations, and international transactions. This consultancy is typically contracted through their customs agencies or big consulting firms in Colombia. However, many of these firms have high service costs and do not meet the MSME needs. The purpose of this project is to design a business plan for establishing a consultancy firm that provides specialized services and solutions in foreign trade for the MSME companies, based in Manizales and offering its services to the Coffee Region market. The proposed business model includes important aspects related to the value proposition, competitive advantages, and key strategies enabling the delivery of support tools for establishing the consultancy firm, and considers a personalized work plan with each client, precisely designing the model, and providing support during the solution phase, and also throughout and after the process, this includes providing support backing and guidance until the completion and closure of each case.Ítem Plan de mercadeo para la Asociación de Líderes de Marketing & Ads (ALMA)(Universidad EAFIT, 2024) Bernal Cardozo, María Fernanda; Guzmán Garzón, Catalina Cecilia