Examinando por Materia "Edad"
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Ítem How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary(Universidad EAFIT, 2021-11-29) Fekete-Farkas, Maria; Gholampour, Abbas; Bouzari, Parisa; Jarghooiyan, Hadi; Ebrahimi, Pejman; Universidad Húngara de Agricultura y Ciencias de la Vida (MATE); Laboratorio de Investigación e Innovación y emprendimiento; Universidad Húngara de Agricultura y Ciencias de la Vida (MATE); Universidad de Teherán en Teherán; Universidad Húngara de Agricultura y Ciencias de la Vida (MATE)The present study aimed to investigate the effect of demographic variables of gender and age on online consumer purchase behavior (CPB) on Facebook in Hungary. The statistical population of the present study consists of Facebook users in Hungary, including Hungarian natives, foreigners residing in this country including students. A sample of 433 online consumers in different age groups was surveyed. The questionnaire was shared via an online link on the Facebook platform and also on various channels. Welch’s t-test was used to examine the gender variable, and Welch and Brown-Forsythe test was used to examine the age variable. The results showed that there was a significant difference between CPB in all age groups and the age group of over 50 years on Facebook. This important result emphasized the importance and impact of social networks as marketing channels on young people. Another important point was the difference between the purchase behaviors of male and female consumers. The results from this research can have implications for businesses in developing their competitive advantages and adopting proper approaches in advertising and marketing campaigns based on the socio-demographic characteristics of people.Ítem ¿Qué nos pasa mientras dormimos? (2015-2016)(2015-2016) Abad Restrepo, Ana Cristina; Gómez Lopera, Juan Gonzalo; Arango Hurtado, CarolinaÍtem La representación social del cuerpo según la edad y el género(Universidad EAFIT, 2019) Villada Díez, Viviana; Orejuela Gómez, Johnny JavierObjective: Identify the social representation of the body according to the age and gender of a group of people from the city of Medellín. Methods: Qualitative research with a descriptive approach and a cross-section. A case study based on semi-structured interviews to 8 people, men and women, with ages between 18 and 64 years old, of Colombian nationality who have lived all or most of their lives in the city of Medellín. Results: The data obtained allowed to identify that the subjects, independently of their age and gender, have knowledge about a repertoire of common topics that have gained great relevance in the last decades where the cult of the body has been promoted. It was also possible to see how this information about the body has repercussions and is reflected in the field of representation that is built around it; therefore, the subjects not only describe the body as a set of elements that are connected to each other but also emphasize the importance of its care and give greater relevance to its functionality and healthy state than to its aesthetic character. In the same way, the information and the field of representation that the subjects have over the body influence their attitudes towards it, where it is not only reflected in the habits that they adopt in relation to it, but also in the judgments that are emitted over the body of others. Conclusion: Although the subjects have common elements in the three dimensions that compose the social representation, they also appear in these differences according to their age and gender. These variations are linked to topics that may be more relevant for one age range than for another, or for one gender than for another. As a result, the variations tend to be more in relation to the additional topics they mention than to opposite positions on the same topic.