Examinando por Materia "Ecosistema de mercado"

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    Identificación de un modelo de asociación entre pymes que permita rentabilizar la exportación de pequeñas cantidades de café tostado desde el suroeste antioqueño con destino a Estados Unidos
    (Universidad EAFIT, 2023) Calle Galvis, Carlos; Arango Patiño, Alejandra; Zúñiga Raigoza, Jaime Alberto; Giraldo Hernández, Gina María
    This study focuses on identifying a partnership model between SMEs with the objective of making profitable the export of small quantities of roasted coffee from Southwest Antioquia to the United States. A comprehensive methodology was used that included statistical analysis of current export trends, the evaluation of factors that influence profitability, the study of association models in related sectors and comparative financial analysis. The results highlight the high export potential of coffee in small quantities, driven by the growing demand for high-quality coffee internationally. Aspects such as product quality, added value, brand and marketing strategies positively influence profitability. However, challenges such as tariff barriers, logistics costs and health regulations were identified, which may affect long-term profitability. The implementation of a partnership model, inspired by successful examples such as the New Zealand Kiwi Growers Organization, using the collaborative economy, is suggested as a promising strategy to improve profitability. This is achieved by optimizing the supply chain and reducing costs using fulfillment, which results in improved profitability based on comparative financial analysis. In summary, this work supports the idea that collaboration between SMEs through an association model with a collaborative economy could be an effective strategy to make profitable the export of small quantities of roasted coffee from Southwest Antioquia to the United States.