Repositorio Institucional Universidad EAFIT ::Examinando por Materia "ESTUDIANTES UNIVERSITARIOS - INVESTIGACIONES

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Investigación para determinar cómo se podría segmentar a los estudiantes de la Maestría en Mercadeo de la Universidad EAFIT de acuerdo con su percepción frente al servicio ofrecido por la institución
(Universidad EAFIT, 2019) Echeverri Serna, Natalia; Guerrero Yalí, Jennifer Lisset; Mejía Gil, María Claudia; Arango Ochoa, Julian
In the present work, we present a research to build the profiles of active students of the Masters programs in Marketing of the School of Management of the EAFIT University in order to identify the best practices in service based on their needs. For this purpose, a quantitative study was apply with qualitative preliminary exploration focused on the active students of the academic program. In the process, it was possible to identify which were the decisive factors to study the postgraduate program in the university, the needs of each public and the differences between the multiple profiles of professionals who came to the university to study postgraduate programs. This identification will allow the entity to improve its service levels, especially the communication between the different areas in charge of the attention to the users, in particular to the students of the Master in Marketing.