Examinando por Materia "ENCUESTAS DE LA OPINIÓN PÚBLICA"
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Ítem La competitividad en los utensilios para la cocción en la cocina colombiana(Universidad EAFIT, 2017) Escobar Henao, Jorge Mario; Serrano Rivero, Sergio Andrés; Rojas De Francisco, Laura IsabelThe cookware category has a high global competition, but at the same time it presents great opportunities having in mind its market size -- In the case of U.S.A, the market size during 2015 was 3.25 billion USD (Euromonitor International, 2016) -- The goal of this research was to find the different main factors that would affect product competitiveness as well as the capacity of offering more customer attractive products by using the same, or less resources than other competing companies (Chavarría et al, 2002); as well as the factors that defined the value that is perceived by customers during product purchasing and product use -- It was also important to understand what product characteristics companies should focus on in order to fulfill the customers’ expectations, to benefit both by aligning offer and demand, from what users value the most -- In order to achieve this, a descriptive investigation was performed through surveys which gathered information about customer’s opinions as well as identifying their preferences -- On the other hand, an investigation on the impact of the Colombian Pesos per U.S. Dollar exchange rate on production costs which affected product competitiveness was performed, by analyzing data bases within a company of the cookware industry -- Aspects that help define consumers’ preferences and perceived value regarding kitchen utensils are identified, as well as well as determining certain characteristics related with color, novelty, their relation with the environment, and others which affect their decision, as well understanding the relevance of the products’ place of manufacturing -- The cost for these products within the Colombian market is also analyzed, whether they are manufactured in China or Colombia, as an element to have in mind regarding market competitiveness -- The importance of this investigation is to communicate the way that companies can focus their efforts on, in order to deliver the most value to their customers -- This way it allows for these companies which focus on generating this value, to gain advantage comparing to their competitors as they will increase the possibility of their products to be chosen by customers, as they fulfill their expectations, and at the same time control their costs for their product offerÍtem Desarrollo de un plan de mercadeo y diseño de un punto de venta móvil para cocteles moleculares(Universidad EAFIT, 2010) Gallo, Manuela; Mesa Hinestroza, NataliaÍtem Estudio del mercado del huevo como materia prima para la elaboración de ovoproductos(Universidad EAFIT, 2014) Zuluaga Duque, Diana María; Fernández Sierra, Pilar; Uribe de Correa, Beatríz AmparoEn este estudio se realiza una descripción de la industria de los ovoproductos en el departamento de Antioquia, abordado desde dos posiciones: aceptación del consumidor (ama de casa) y producción -- Para lograr este propósito, se realizó un estudio descriptivo con revisión de información de la industria del huevo y los ovoproductos tanto a nivel mundial como nacional y, lógicamente, en el departamento en cuestión -- Así mismo se realizaron entrevistas a un grupo de avicultores, y encuestas a 100 amas de casa -- Si bien la información disponible acerca de la industria de los ovoproductos en Antioquia no es muy significativa, mediante las encuestas y entrevistas se logró llegar a conclusiones importantes -- Entre otras, se encontró que el ama de casa está dispuesta a consumir el huevo en presentaciones diferentes a la tradicional, aun cuando estas presentaciones son totalmente desconocidas para ellas -- Sin embargo, estos productos estarían satisfaciendo la demanda de los nuevos consumidores, frente a calidad y valor nutricional de los alimentos, atributos bien referenciados en el huevo y sus derivados (ovoproductos) -- De otro lado, están los hallazgos frente a la producción -- Fue una sorpresa encontrar que el avicultor no está pensando en el desarrollo de nuevos productos y en darles valor agregado a los huevos que ellos consideran no conforme, que son los que no cumplen con los estándares establecidos mediante la norma técnica NTC 1240, entre otras razones, por los altos costos de inversión inicial que esto conlleva -- Sin embargo, sí se dejó en evidencia la preocupación que tienen por la volatilidad del precio del huevo, que está dado por la oferta y la demanda y, adicionalmente, por la disminución en la tasa de crecimiento del consumo per cápita de huevo;según ellos, por estar el consumo ligado básicamente al desayuno -- Según estos hallazgos, se planteó como conclusión que, si se cuenta con un consumidor dispuesto a consumir ovoproductos, el desarrollo de esta industria en el departamento, vía unión o alianzas entre los avicultores, sería posible -- Con esto se estarían disminuyendo los costos de inversión inicial para cada compañía y se daría valor agregado al huevo, lo cual podría aumentar el precio de venta final, y con el desarrollo de nuevos productos se llevaría el huevo a momentos de consumo diferentes al desayunoÍtem Exploración del mercado estadounidense de consumidores de ropa interior deportiva colombiana(Universidad Eafit, 2019) Adarve García, Carolina; Ceballos, Lina María; Rojas de Francisco, LauraThis research sought to know the American consumers of sports underwear. To achieve this goal, a survey is conducted online, with a sample of 145 American consumers who evaluated the characteristics of sports underwear, the importance of these in their purchasing decisions and the perception they have about the country brand of Colombia, based on concepts such as attitudes, purchase decision and product qualities. As a result, it was found that millennials (men and women between 21 and 40 years old) are the generation that cares most for their underwear and, specially, that it is made of 100% cotton, which makes them an ideal market for this category. Likewise, within the most relevant characteristics when choosing underwear are the functionality (usually related to comfort), the material and the design. Unlike the previous characteristics, the price has little influence on the purchase decision. Most respondents report a positive attitude toward the country brand of Colombia, but not at in a high level, so it is recommended to avoid focusing on this communication during marketing efforts of this category in the United States. The findings provide information on important factors in the decision making of American consumers in relation to sports underwear, to achieve successful developments and sales of these products in the United States.Ítem Una mirada al mercado de venta y compra de calzado femenino en internet(Universidad EAFIT, 2017) Cardona Acosta, Paula Andrea; Botero Salazar, Verónica Alejandra; Martínez Otero, Misael; Muñóz Molina, YaromirThis work adresses the characteristics and individualities of the marketplace for buying and selling goods over the Internet, specifically as relates to women’s footwear -- To do this, the results of descriptive research carried out with 384 buyers and non-buyers of women’s footwear were analyzed in depth, along with three in-depth interviews with these customers to understand their willingness to purchase, identify the most extensively used websites for purchasing and selling women’s footwear in Colombia, and identify the drivers and barriers for purchasing shoes over the Internet -- The results obtained will be of great interest for the owners and leaders of on-line sales systems and for potential customers interested in buying shoes over the Internet -- They will also be relevant for companies that wish to get started in the world of e-commerce