Examinando por Materia "EMPRESAS - COLOMBIA"

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    Ítem
    Diseño de una herramienta de endomarketing para empresas
    (Universidad EAFIT, 2017) Moreno Montoya, Diana Marcela; Bejarano Botero, Luis Mauricio; Rojas de Francisco, Laura Isabel
    The present work compiles and analyzes the literature developed around the endomarketing in Colombia and Latin American countries in which its application has generated literature on its implementation -- For this purpose, the elements that constitute internal marketing are explored and case studies and methodologies applied in companies are analyzed, as well as the definitions that have been published and research results on the object of study of the endomarketing – Based on the above, we collect elements of theory and practice that allow us to propose an endomarketing tool applicable to any type of company