Examinando por Materia "EMPRESAS - AMÉRICA LATINA"

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    Ítem
    El apalancamiento financiero como determinante de la productividad de las firmas: Un estudio para América Latina (2002-2010)
    (Universidad EAFIT, 2018) Jaramillo Rúa, Jhon Jairo; Velásquez Rodríguez, Edgar Luvín; Saavedra Caballero, Fabiola
    The determination of debt levels in a company allows greater dynamism in the usage of resources and greater functionality in the development of the operation if it is carried to operational cycles -- However, such leverage is usually considered an aggressive strategy that contains a significant level of risk in the coverage of debt service, which may affect firms' productivity approaches -- Within the present study, financial leverage is analyzed using econometric techniques.as a determinant of the productivity of Latin American firms during the period 2002-2010 -- For this analysis, instrumental variables are used and the results suggest that financial leverage has a negative impact on firms' productivity, since an increase in one unit in leverage levels causes on average a 5% drop in productivity
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    Ítem
    Diseño de una herramienta de endomarketing para empresas
    (Universidad EAFIT, 2017) Moreno Montoya, Diana Marcela; Bejarano Botero, Luis Mauricio; Rojas de Francisco, Laura Isabel
    The present work compiles and analyzes the literature developed around the endomarketing in Colombia and Latin American countries in which its application has generated literature on its implementation -- For this purpose, the elements that constitute internal marketing are explored and case studies and methodologies applied in companies are analyzed, as well as the definitions that have been published and research results on the object of study of the endomarketing – Based on the above, we collect elements of theory and practice that allow us to propose an endomarketing tool applicable to any type of company