Examinando por Materia "EAST framework"

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    Ítem
    Clasificación de residuos para niños en etapa preescolar : una apuesta por la educación ambiental temprana
    (Universidad EAFIT, 2024) Londoño Osorio , Laura; Henao Loaiza, Marta Lucía; Vélez Zapata, Sara
    Environmental education is part of the essential alternatives to try to take care of the planet. In this intervention we work with 5 and 6 year old children, belonging to the preschool grade of an educational institution in the city of Medellín, applying a series of activities focused on teaching the proper classification of waste generated during school snacks (constant source of waste), specifically in the consumption of the industrialized ration (IR) of the school feeding program (PAE). In the diagnosis and design stages of this project, we use tools from the wheel of behavioral change and the EAST methodological framework, under the premise of clear, simple and attractive communication with the children's audience. To measure the impact of the intervention, we applied pre- and post-test qualitative instruments, resulting in a significant change in this behavior, making it possible to reduce the environmental footprint of the educational institution. We conclude that it is possible to incorporate the appropriate classification of waste in this population group, taking into account the specific context and complying with conditions such as: the instruction of basic knowledge, the use of altruistic motivation focused on tender messages and the provision of elements that help overcome physical barriers. Furthermore, children easily appropriate this type of knowledge and show enthusiasm for sustainable activities. We recommend the inclusion of environmental education programs from the beginning of the academic stages, and the strengthening of different pro-environmental initiatives related to waste management.
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    Ítem
    Operadores responsables : del modelo EAST a la norma social
    (Universidad EAFIT, 2022) Cáceres Escobar, Piedad Paola; Hernández Cañola, Liza María; Galeano Arias, Felipe; Vélez Zapata, Sara
    The objective of this intervention was to identify how people's perception of their role changes, based on actions proposed by behavioral sciences, seeking to reinforce the stereotype of responsible operators in collaborators of power generation plants in a power generation company. the city of Medellin. For the implementation, a design was used under the EAST model seeking to mobilize the social norm, with pre and post evaluation of the results, which showed that the perception of people can change from interventions in which their context is considered, allowing the installation of behaviors based on new social norms that promote the adoption of safe practices within the operation. This change can be generated from messages that operate as Nudges after the segmentation of the population and the knowledge of the perceptions about the role of the operator in hydroelectric plants, thus facilitating the recognition of elements that promote the social norm.