Examinando por Materia "EAST"

Mostrando 1 - 6 de 6
  • No hay miniatura disponible
    Ítem
    Construcción de confianza digital a partir de una intervención argumentativa multimodal en el Marco East con un A/B testing
    (Universidad EAFIT, 2021) Cano Torres, Astrid Carolina; Arteaga Orrego, Juan Pablo; Echeverri Álvarez, Jonathan
  • No hay miniatura disponible
    Ítem
    Empujones para el pago a tiempo de créditos educativos
    (Universidad EAFIT, 2022) Navarro Machado, Alexandra; Acosta Vélez, Kathalina Maria; Echeverri Álvarez, Jonathan
  • No hay miniatura disponible
    Ítem
    Evaluación de una intervención comportamental para el mejoramiento de la separación de residuos por parte de funcionarios públicos de una entidad gubernamental
    (Universidad EAFIT, 2022) Cifuentes Preciado, Henlly Marbel; Lemos Hoyos, Mariantonia
    Currently, one of the great challenges of humanity is to reduce the impacts caused by harmful human being actions on the environment, there are more and more strategies added to find alternative solutions that respond to this purpose and to the alleged challenges, not only because of the large industries participation in the damage caused to nature but because of individual responsibility as a fundamental part of this process. This pre-experimental study aimed to design, implement and evaluate, under the EAST Framework, a behavioral intervention whose objective was to evaluate its impact on the correct classification of waste by 14 officials of a public entity. The intervention implementation consisted of the use of an interactive application, which allows users to search for the waste, obtaining as a result the container in which it should be deposited and/or the cleaning indication for the correct management of the waste. For the collection of samples, a pre- and post-intervention measurement was carried out by weighing cans using a digital dynamometer and a virtual survey. In the analysis of results, there is evidence of a tendency to decrease the weight of the black garbage disposal and an increase in the weight of the white garbage disposal, which indicates that the officials carried out the separation of the waste with a tendency to classify them in the garbage can. usable, thus reducing the non-usable waste disposed of in the white bin.
  • No hay miniatura disponible
    Ítem
    Impacto de los Nudges argumentativos enfocados a cambiar la disposición de compra de vehículos eléctricos en los conductores del Valle de Aburrá
    (Universidad EAFIT, 2022) Mejía Gómez, Daniel; Sánchez Vélez, Kelin Daniela; Silva Jaramillo, Santiago
    The Valle de Aburrá region is one of the most polluted areas in Colombia, so it is urgent to accelerate the decarbonization of individual transport, promoting the transition to electric vehicles. Despite having a regulatory framework since 2019 that encourages the change to this technology, adoption has been slow, especially considering the high cost of these vehicles for the average Colombian population. People with greater purchasing power, despite having the economic capacity to make the change, are not making it at the expected speed because there are a variety of erroneous arguments produced by ignorance of this technology, which means that they do not consider it when looking for their next vehicle. The proposed intervention follows the EAST methodological framework, and aims to evaluate, through an experimental design, whether by refuting existing thinking using argumentative nudges around savings, the environment and autonomy, it is possible to modify the willingness to purchase electric vehicles among drivers of medium-high and high socioeconomic status in the Valle de Aburrá and thus facilitate the adoption of this new technology.
  • No hay miniatura disponible
    Ítem
  • No hay miniatura disponible
    Ítem
    Promoción del primer uso de la herramienta tecnológica de autorreporte "Tú cuentas" mediante una intervención comportamental con el modelo EAST
    (Universidad EAFIT, 2023) Forero Jaramillo, Camilo Andrés; Montoya Echeverri, Claudia Marcela; Cardona Franco, Paola Andrea; Echeverri Álvarez, Jonathan
    The adoption of technological tools in corporate environments is a challenge for organizations. This study focused on achieving the first use, as a fundamental step for the adoption of a self-report tool. An intervention based on the principles of the EAST model was used, with the objective of minimizing the intention-action gap and evaluating the impact of two messages: utility/ease and safety/group benefit. The intervention was carried out in 187 entrepreneurs, using two treatments and a control group. The results showed that the intervention had a significant impact on access to the tool. In the control group, only 29.8% of participants performed measurable actions, while in the treatment groups, 63.1% and 64.6% of participants performed such actions, respectively. The differences between the treatments and the control group were statistically significant. However, no significant differences were found between the two implemented treatments, nor in the number of self-reports between the treatments and the control group. With the above, it is concluded that the messages designed with behavioral science tools had a positive impact on access to the technological tool in the analyzed corporate environment. However, more research is required to determine whether the messages alone or modifications to the tool design have a significant effect on continued use of the tool.