Examinando por Materia "E-Commerce"

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    Ítem
    Disposición de compra de productos de aseo para bebés por medio de plataformas online
    (Universidad EAFIT, 2021) Méndez Jaramillo, Laura; Coulson Osorio, Ricardo; Muñoz Molina, Yaromir de Jesus
    The objective of this study was to identify the different variables that generate a positive attitude towards the online purchase of hygiene products for babies. The done research is qualitative and was focused on knowing the attitudes, feelings, and motivations of the interviewees, for which, interviews were conducted with 11 parents of babies under 2 years of age. Among the findings, It was found that the willingness to buy the category by this means is related to different variables such as the ease of use of the platform, which supposes a saving of time that can be used on other activities, the possibility of not going to physical stores avoiding so risks related with contagious in the frame of the current pandemic (Covid 19), the trust generated in the platform because of its recognizing, managing of several brands, secure payment, and clear customer service, among others. Moreover, it’s found that having a place for advice or recommendations inside the platform can positively influence a favorable attitude towards it.
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    Ítem
    Estudio de factibilidad de un emprendimiento sobre la innovación en la comercialización de bonos de Carbono en el Valle de Aburrá y Oriente cercano, para contribuir con la mitigación de los daños de gases de efecto invernadero
    (Universidad EAFIT, 2022) Acevedo Martelo, Sebastián; Areiza Valencia, Juan Ramón; Salazar Gómez, Francisco Javier; Giraldo Hernández, Gina María
    Due to the human ordinary and daily activities the environment suffered substantial losses, especially in the atmosphere. The detriment has been caused by the effects of the actual energetical base that relies on fossil fuels, which releases carbon dioxide particles. Thus big initiatives such as the carbon footprint offset programs had been developed through the green bonds, in order to mitigate the climate change. While there’s an effective solution in order to mitigate the environmental impact in the atmosphere such as the green/carbon bonds, the public doesn’t easily and frequently access to those carbon footprint offset programs. It is due especially because there isn’t a sufficient knowledge of these programs. Furthermore, it doesn’t exist a vehicle which centralizes and facilitates the access to the carbon offset market. In this respect, even if there’s a green bond market -Which isn’t accessible to all the public at all- it is intended to formulate and evaluate the feasibility of an entrepreneurship that would innovate the commercialization of the green bonds. These feasibility study will address the legal, administrative, technical, financial and commercial aspects of the project.
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    Ítem
    Importancia del uso del e-commerce para el desempeño de los micronegocios en las principales ciudades de Colombia
    (Universidad EAFIT, 2023) Gómez De Las Salas, Andrea Carolina; Cao, Qiuyi; Acosta Mejía, Camilo Andrés
    This paper analyzes the relationship between the use of E-Commerce by Colombian microbusinesses and their performance , especially in the main cities of the country. We use Data from DANE's Emicron for 2019 and 2021, which is a nationally representative survey about microbusinesses among 24 main cities in the country. This survey covers 86,969 microbusinesses for the year 2019 and 77,156 for 2021, which is equivalent to 11,654,842 observations when using the sample expansion factors. The results of the estimated regressions confirm the positive correlation between the use of E-Commerce and the sales and profits of microbusinesses in Colombia. Among all the companies in our study, the use of E-Commerce is associated with higher sales and profits of the previous year on average of 19.5%.