Examinando por Materia "Distribuidores tienda a tienda"

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    Ítem
    Prefactibilidad de un modelo de negocio e-commerce para los distribuidores tienda a tienda que venden las marcas de Brinsa en Colombia
    (Universidad EAFIT, 2021) Villamarín Triviño, Claudia Ximena; Salazar Gómez, Francisco Javier; Giraldo Hernández, Gina María
    This project aims to solve a problem of product supply in corner stores; considering that distributors are the main suppliers of these stores and that currently due to the pandemic, it is difficult for them to reach the shopkeepers directly to sell their products, which represents significant losses in sales and migration of grocers to other purchasing channels where they can be supplied to fulfill their current task of being one of the main sources of supply for Colombian households. Taking as a premise the growing opportunity of electronic commerce in the country, this project wants to solve the problem mentioned previously through the creation of an e-commerce model for corner stores distributors in the country through which shopkeepers can place their orders directly, insure their products, do not have to wait until the visit of the distributor's salesperson to stock up and do not look for alternative purchases in substitute channels. Qualitative and quantitative studies were carried out that were finally summarized and analyzed in the financial study, resulting in the viability of a mobile application for shopkeepers, which will generate income through the online marketing of Brinsa cleaning products and will have reach for all distributors in Colombia, aiming at the permanent supply of shopkeepers.