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Ítem Valoración empresarial de la estación de servicio El Palmar de la sociedad Grupo Kasal S.A.S.(Universidad EAFIT, 2019) Correa Contreras, Julián Alcides; Izquierdo Restrepo, Juan Carlos; Orozco Echeverry, César AugustoThe constant change, the evolution of economies and the growing use of technologies make visible the need to know the current and constant value of investments. Capitalists seek to make the best use of their resources, in order to maximize the utilities and increase their wealth. This study looks for inform the shareholders of the KASAL S.A.S. the commercial value that the "El Palmar" Service Station has today, using as a valuation method the discounted free cash flow from the analysis of the historical financial information, allowing to project the financial statements in a time frame of five years. Understanding the valuation and growth of investment in the company over the years, will allow shareholders to obtain additional financial tools to make the corporate decision to offer it or not for sale, a decision that will be made during the first semester of 2019.Ítem Valoración empresarial de la estación de servicio “El Palmar” de la sociedad grupo Kasal S.A.S.(Universidad EAFIT, 2019) Correa Contreras, Julián Alcides; Izquierdo Restrepo, Juan Carlos; Orozco Echeverry, César AugustoThe constant change, the evolution of economies and the growing use of technologies make visible the need to know the current and constant value of investments. Capitalists seek to make the best use of their resources, in order to maximize the utilities and increase their wealth. This study looks for inform the shareholders of the KASAL S.A.S. the commercial value that the "El Palmar" Service Station has today, using as a valuation method the discounted free cash flow from the analysis of the historical financial information, allowing to project the financial statements in a time frame of five years. Understanding the valuation and growth of investment in the company over the years, will allow shareholders to obtain additional financial tools to make the corporate decision to offer it or not for sale, a decision that will be made during the first semester of 2019.