Examinando por Materia "Dispositivos móviles"

Mostrando 1 - 3 de 3
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    Ítem
    Análisis de la utilización de la computación móvil en diferentes procesos y actividades empresariales
    (Universidad EAFIT, 2012) Medina Vásquez, Tatiana; Cardona Ríos, Sonia
    En este trabajo se realiza un análisis sobre la utilización de computación móvil por parte de las empresas en sus procesos y actividades de negocio -- En primera instancia se lleva a cabo una investigación teórica sobre el tema y se obtiene un recopilado con los planteamientos que diversos autores exponen sobre la utilización de soluciones móviles empresariales, los beneficios obtenidos, los principales retos afrontados, las estrategias desarrolladas más significativas y las proyecciones que tienen a futuro sobre este mundo de movilidad empresarial -- En segunda instancia, se toman casos de aplicación de empresas locales e internacionales que han tenido éxito con la implementación o adopción de soluciones móviles y se obtienen hallazgos sobre la utilización que hacen de dichas soluciones -- Finalmente, se realiza un análisis comparativo donde se logra evidenciar que la teoría planteada por los autores y que se investigó inicialmente sí se ve reflejada en la realidad corporativa, es decir, que los conceptos teóricos acerca de la utilización de computación móvil en las organizaciones sí corresponden explícitamente a los hallazgos obtenidos en los casos de empresas locales e internacionales
  • No hay miniatura disponible
    Ítem
    Cómo afectan los micromomentos en la compra de regalos en el e-commerce Adoomicilio.com
    (2018) Vidal Castro, Diana Carolina; Monroy Osorio, Juan Carlos; Mejía Gil, María Claudia
    This research work aims to describe the shopping experience of Adoomicilio.com customers taking into account the methodology of micro-moments, which allows to identify the different key moments that a customer goes through when buying a gift in Adoomicilio.com, derived from this identify strategies and opportunities for improvement for the brand -- As a methodology for development, a mixed investigation was carried out with portal clients, using tools such as interviews, co-creation sessions with the Adoomicilio.com team (qualitative method) and web analytics (quantitative), which revealed the different behaviors of the Adoomicilio.com client throughout the customer journey map -- Subsequently, a relationship was made between the customer journey map and the micro-moments methodology to identify the relevant moments, strategies and opportunities that Adoomicilio.com can implement to positively influence the decisions of the consumer when buying a gift at home over the internet
  • No hay miniatura disponible
    Ítem
    Disposición de compra de loncheras escolares por medio de un aplicativo móvil
    (Universidad EAFIT, 2018) Posada Calle, Mariana; Mejía Gil, María Claudia
    The current investigation goes for knowing about the shopping avaliability that Barranquilla's mothers with average-high economics has to get school lunch for their 3 to 8 years old children by a personalized mobile app -- For the above, an explorative and cualitative method has to be applied, in search of learning about a healthy and nutritive feeding constumes that this kind of mothers need to apply in comparison to current feeding styles and costumes and the specifyc influence in meals preparation for setting the lunch box -- This procedure will allow to understand the benefits that moms expect to find in terms of a balanced nutrition lunch box setting -- Later, an interview phase is developed, where a selected group of mothers are questioned about this kind of tool (mobile app) that makes easier to get a balanced lunch box for their kids as a new and revolutionary system, and all the answers, reactions and suggestions are compiled and makes part of the descriptive phase of this worksheet -- On the other hand, this investigation allow to know about the packing and esthetic rol that lunch box has for children and the need of entertaining elements as a consumption motivator -- Starting of this findings, a business or entrepreneurship idea has been building -- This idea propose the posibility to sell and distribute healthy lunch boxes all over Barranquilla, tasty for children and with high nutritive meal contents, always under health profesional asesoring, supervision and assistance, as a fact that keep the safe feeding for kids and mother's tranquility