Examinando por Materia "Discotecas"

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    Estudio de prefactibilidad de una discobar en la ciudad de Medellín
    (Universidad EAFIT, 2025) Echavarría Romero, Juan David; Arango Henao, María Cecilia
    The following work develops a pre-feasibility study for a disco bar in the city of Medellín. The study covers different sectors, analyzed throughout this document, with a view to demonstrating the technical and financial viability of this project, leading to the initiative's launch. The project begins by identifying strategic areas with high demand for entertainment and nightlife in Medellín. It was concluded that Avenida 70 and El Poblado are the most recognized locations for their concentration of nightlife and potential tourist attractions. From there, through surveys of potential clients in the sector, the quantitative research methodology is defined, complemented by an analysis of representative competitors in the sector. Following the PESTEL model, political, economic, social, technological, environmental, and legal aspects are studied. The architectural concept of the site was also analyzed, giving a boost to the infrastructure, which showed that the creation of this type of establishment could be supported by AI. It is concluded that although these types of establishments require many regulatory and economic challenges from the government, there are ample opportunities to differentiate the proposal through innovative experiences, technology applied to entertainment, and sustainability strategies. In this sense, the disco bar is projected as an attractive, competitive space aligned with the city's social and cultural dynamics.