Examinando por Materia "Dimensiones competitivas"

Mostrando 1 - 1 de 1
  • No hay miniatura disponible
    Ítem
    Impacto del Covid-19 en la industria de la consultoría en gestión por procesos en el mundo
    (Universidad EAFIT, 2021) Castaño Gómez, Claudia Milena; Parra Zapata, Carolina; Chaverra Hincapié, Héctor Andrés; Torres Bustamante, Juan Pablo; Orejuela Gómez, Jonny Javier
    Objective. Analyze the impact that COVID-19 has had on the international operations management consulting industry. Method. It was carried out through a qualitative and cross-functional study. The research approach was comprised of 12 structured interviews conducted on senior-level operations management consultants from various firms. Results. An analysis of the consulting industry pre- and post Covid 19 through the blue ocean methodology, which contributes to the leveraging of competitive dimensions exposed in the interviews and the creation of new ones. These dimensions represent a proposed scenario; through a strategic canvas, which allows consulting companies to move and seek a competitive advantage. Conclusions. It is evident that COVID-19 changed the rules of the game for the operations management consulting industry, creating new opportunities to evolve. This is supported by technologies and the development of new value propositions.