Examinando por Materia "Digital channels"

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    Ítem
    Análisis de los sistemas transaccionales en Colombia con respecto al sistema financiero de Bolivia, en términos de inclusión financiera
    (Universidad EAFIT, 2020) Cardona Tombe, Liceth Viviana; Gómez Guzmán, Carol Andrea; Durango Gutiérrez, María Patricia
    The purpose of this paper is to analyze the evolution of transactional payment systems in Colombia compared to Bolivia, as developing countries in Latin America, in terms of financial inclusion. For this, its evolution between the years 2016-2020 has been reviewed. There is also a brief description of the importance of the means of payment, a comparative analysis of the composition of the financial structure of both countries, and quantitative information to measure growth and projection for the years 2020-2024.
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    Avanzando hacia una banca más inclusiva : el potencial del Open Banking en Colombia
    (Universidad EAFIT, 2023) Sierra Madrid, Felipe; Jaramillo Restrepo, David; Gaitán Riaño, Sandra Constanza
    Over the years, Colombia has displayed a remarkable evolution in its financial sector, progressively transitioning towards hyperconnectivity and the digitization of its financial ecosystem, in sync with the global digital trends. Amidst these transformative shifts, open banking has emerged as a standout concept, bringing substantial changes in the way we engage with financial products. This research undertaking is fundamentally driven by the aspiration to delve into the essence of open banking, leveraging successful cases from other Latin American countries, such as Mexico and Brazil, as our primary units of observation. Through meticulous analysis of the open banking practices in these regions, we endeavor to envision how this technology could be introduced to Colombia.Further insights have been gleaned from statistical data on financial inclusion, furnished by diverse institutions, including the Financial Superintendence of Colombia and the World Bank. This information offers a window into the Colombian population's readiness to embrace digital transformation when it comes to their banking instruments. Yet, it is imperative to acknowledge that certain technological infrastructure barriers may pose challenges to the efficient introduction of open banking in the country.
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    Baby boomers hombres de la ciudad de Medellín y sus motivaciones de compra de ropa online
    (Universidad EAFIT, 2024) Jaramillo Arias, Catalina; Moreno Álvarez, Mateo; Mejía Gil, María Claudia; Sepúlveda Cardona, Edwin Andrés
    Baby boomers refer to all people born between 1946 and 1964, which means that they did not grow up with the Internet and had to adapt to changes during their development and even their professional life. The vast majority had to start including digital media in their lives to feel current and to be able to fit into today's world and, that is why, they still have mistrust and discomfort when it comes to completing transactions through online stores. In this research, we will identify the motivators and inhibitors, through in-depth interviews, that male baby boomers from strata 5 and 6 in the city of Medellín have when buying clothes through digital channels, to find out how their experience could be improved and their participation in purchasing in this sales channel increased. This was achieved through qualitative research through guided interviews and a survey of people who were part of the research segment. Where it was found that their greatest motivation is not having to leave the house to make their purchases and the greatest inhibitor is that the products received are not their size and do not fit them well. In addition, although men of this generation are willing to make online transactions, buying clothes is not their priority.