Examinando por Materia "Digital buying trends"

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    Ítem
    Análisis comparativo de experiencia de cliente de Amazon marketplace y Mercado Libre
    (Universidad EAFIT, 2023) Rodríguez Betancur, Maria Antonia; Londoño Vélez, Natalia; Giraldo Hernández, Gina María
    With the Internet evolving, people are more connected than ever, living a digital lifestyle. Selling online has become crucial for companies to grow. To succeed in the online world, providing a great shopping experience is a must. That's why we needed to conduct a study to find out the best customer experience practices from big marketplaces like Amazon and Mercado Libre that can be applied to the e-commerce industry. We researched consumer trends from just before the pandemic (2019) up until now (2023) to understand how important the digital world is to people. We looked into e-commerce and customer experience literature and interviewed experts and shoppers to learn about their buying experience on the mentioned marketplaces. Based on all this info, we did a side-by-side analysis of the buying experience on these two sales channels and identified key factors for online success.