Examinando por Materia "Diferenciación"

Mostrando 1 - 3 de 3
  • No hay miniatura disponible
    Ítem
    La contribución de la marca personal y el coaching a la construcción del proyecto de vida
    (Universidad EAFIT, 2021) Spaggiari Pineda, Sofia; Muñoz Diosa, Estefania; Villegas Castaño, Guillermo León
    The objective of the following research is to identify the contributions of coaching as a development of personal brand to generate added value that strengthens the construction as a projected way of life. Adding to this, we are aiming basic themes and concepts such as brand, persona brand, coaching, among others. These aspects are the concept of the central theme, which allows simplicity when applying the term in question with greater ease and acceptance. This research begins with the search of information through primary sources, mainly professionals and people linked on coaching in Colombia. Based on the outcome of the information, a quality study is carried out through interviews with descriptive statistics. Hence, the purpose of these is to explore the knowledge and interested of the selected social players. Finally, the establishment of a personal brand grows stronger every day due to the awareness of society to deliver talents with a higher degree of expertise to the community. With the results obtained, it’s intended to consolidate some fundamentals bases for the interpretations of a personal brand that integrate the needs of everyone using coaching tools.
  • No hay miniatura disponible
    Ítem
    Diseño de un modelo de negocio para la venta de instrumentos musicales en la empresa Tienda del Músico
    (Universidad EAFIT, 2024) Guerra Cardona, Jorge Alberto; Vásquez, Federico
  • No hay miniatura disponible
    Ítem
    HATSU, un modelo de mercadeo estratégico para escalar las organizaciones
    (Universidad EAFIT, 2024) Moreno Gallego, Daniel; Muñoz Molina, Yaromir
    This work details the aspects associated with a brand's need to innovate, create value, and differentiate itself. Companies are obliged to define strategies oriented towards their relevance and permanence. HATSU has become an important benchmark for the country's entrepreneurship and innovation system. This work shows its success and evolution based on the context in which it was born and the way it managed to grow and consolidate itself in the national market.