Examinando por Materia "Diabetes"

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    Ítem
    Agent-Based Model for Studying Diabetes under the Influence of Relationships
    (Universidad Eafit, 2021-04-12) Plazas Escudero, David; Cárdenas-Rodríguez, Juan Sebastian; Restrepo Sierra, Mateo; Universidad Eafit, School of Sciences, Department of Mathematical Sciences
    Diabetes is a disease which affects levels of blood insulin and recently has turned into a public health threat. This disease presents a huge risk for the individual, as it can reduce life expectancy. Furthermore, many models of diabetes just focus on biological or eating habits, without taking into account social or cultural factors. In this work, an agent-based model is proposed for the diabetic population taking into account interpersonal relationships and body mass index. The model is implemented in NetLogo and validated by results under extreme conditions. Then, it is simulated to test the influence that marriage has on the diabetic population. Finally, a sensitivity analysis is made
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    Ítem
    Plan de mercadeo Atalú
    (Universidad EAFIT, 2022) De la Hoz Vecchio, María Elena; Guzmán Garzón, Catalina Cecilia
    Considering the great challenges that the decrease in the economy has represented due to the Covid-19 pandemic, besides conditions and barriers that small and medium-sized companies present to achieve a successful economic reactivation, it is necessary to study strategically the marketing components that contribute towards sustainability and growth of an SME in the framework of a Colombian economy pressured by inflation in 2022. Therefore, this paper presents a proposal for a marketing plan for Atalú Alimentos Saludables. S.A.S., an organization with six years in the sugar-free bakery market in the city of Barranquilla, Colombia. The proposal is a strategic marketing roadmap according to global trends and the local context, which allows the construction of value relationships with its current consumers and a new segment to which the organization wants to direct its value proposal. The plan includes a business diagnostic, strategies that allow strong brand positioning, proposal of marketing tactics, budget, indicators, contingencies plan and proposal for further research.