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    Ítem
    Análisis de mercado de productos transformados a partir del banano
    (Universidad EAFIT, 2023) Mondragón Pérez, Pamela; Trujillo Hinestroza, Gabriela; Muñoz Molina, Yaromir
    Banana is the third agricultural product that Colombia exports and it’s a sector that generates around 294 thousand direct and indirect jobs in the country. Around 20% of the production cannot be exported and is used for the local market or thrown away, which means less efficiency for the producer. This product does not generate any risk if its eaten, mainly because it just does not accomplish the esthetical demands of the international markets where it is going to be bought, but it conserves the characteristics for other proposes or the local market. Through the transformation of this fruit new products can be created with the same properties, which is the interest of the research. This research attempts to understand the perceptions and interests of the potential consumers of products containing banana. The interviews to experts in snacks and transformation processes of fruits or vegetables industries, and interviews to potential consumers in Europe and North America gave information and perceptions that were completed with surveys that resulted in tendencies in relation to the transformation of food, what they have in mind when making a purchase decision, the reasons to choose it and where they can find what they want. Currently, there are many processed products available derived from banana in Latin America, North America, and Europe. This kind of products can be found in supermarkets, healthy markets, specialized stores and through E-commerce platforms. Although the snack market has great growth potential, the consumption of banana-based snacks is not that frequent. This can be a market opportunity, considering the benefits of this fruit to position those products in the market.