Examinando por Materia "Design thinking"
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Ítem La estandarización de los procesos creativos en la consolidación del modelo de negocio para Totemu - Agencia de diseño(Universidad EAFIT, 2021) Calle Serrano, Sarita; Gómez González, CarolinaIn the creative universe, the formalization of precise processes for the advancement of designs for products, services, and experiences, has been seen in many cases undervalued, mainly because aforetime, design was found as an exclusive and almost introspective ingenious moment of geniuses, along with the fear of considering design as a standardized process spread for many years. Furthermore, a study carried out by C4E Consulting4 compiled in a press release from marketingdirecto.com, highlights that “the fear of «standardizing» creativity constitutes one of the most frequent barriers to training within advertising agencies” (MD, 2005). The exercise of designing can be a creative work of both individual and group character, the latter being the most implemented in agencies or companies dedicated to this. Alejandro Masferrer5 affirms that “the creative process can be an abstract concept causing uncertainty and confusion if it is left undefined. When you co-create as a team, this can result in a mismatch of objectives and difficulty in generating quality ideas” (Masferrer, 2019). With this, the thesis aims to validate those creative processes can be standardized in Totemu, based on methodologies aligned to the business model for design and Branding companies. This agency does not have a consolidated business structure that allows it to grow and strengthen profitably in the long term, for which, through this research, it seeks to adjust its business model, comparatively reviewing agencies in the same sector that are references to replicate and/or validate the processes and structures presented by Branding as a service. To rethink the business model and prototype the standardization strategy of the creative processes that are being developed, it will be necessary to re-evaluate the diagnosis and analysis of the current state of Totemu, to find those opportunities for improvement, based on the problems that this agency currently presents.Ítem First view DesignLab: A fuzzy front end platform for innovation and education(DESIGN SOC, 2017-01-01) Hernandez-Monsalve M.C.; Velasquez-Montoya M.; Mejia-Gutierrez R.; Hohn H.; Tassoul M.Collaborative design projects in Latin America between academy and industry, have been commonly focused on New Product Development processes. Nevertheless, collaborative experiences at the Fuzzy Front End (FFE) stage are more frequent between company partners to emphasize the potential for organizations to collaborate, rather than academy and industry. This paper presents the experience in the set-up and execution of an international project, so-called "First View DesignLab" organized between Universidad EAFIT and TUDelft to be executed in Colombia with five local companies in collaboration with Product Design Engineering (PDE) students. Each company proposed a company case where the objective was to find new opportunities for new product/service concepts. Design Thinking (DT) tools were used to trigger co-creation and open innovation in order to explore new opportunities by each company. Important aspects have been of great value to identify best practices to better develop academic collaborative projects at the FFE. Reflections are presented as useful insights to enhance innovation capabilities and idea generation skills for both, academy and industry to identify opportunities.Ítem First view DesignLab: A fuzzy front end platform for innovation and education(DESIGN SOC, 2017-01-01) Hernandez-Monsalve M.C.; Velasquez-Montoya M.; Mejia-Gutierrez R.; Hohn H.; Tassoul M.; Universidad EAFIT. Departamento de Administración; Estudios en Mantenimiento (GEMI)Collaborative design projects in Latin America between academy and industry, have been commonly focused on New Product Development processes. Nevertheless, collaborative experiences at the Fuzzy Front End (FFE) stage are more frequent between company partners to emphasize the potential for organizations to collaborate, rather than academy and industry. This paper presents the experience in the set-up and execution of an international project, so-called "First View DesignLab" organized between Universidad EAFIT and TUDelft to be executed in Colombia with five local companies in collaboration with Product Design Engineering (PDE) students. Each company proposed a company case where the objective was to find new opportunities for new product/service concepts. Design Thinking (DT) tools were used to trigger co-creation and open innovation in order to explore new opportunities by each company. Important aspects have been of great value to identify best practices to better develop academic collaborative projects at the FFE. Reflections are presented as useful insights to enhance innovation capabilities and idea generation skills for both, academy and industry to identify opportunities.Ítem Innovación de modelo de negocio circular en la industria cosmética : una aproximación desde el design thinking(Universidad EAFIT, 2024) González Londoño, César Arnulfo; Tabares Arroyave, Sabrina Alejandra PatriciaIn the development of this Master's Thesis, an analysis of the innovation process of a circular business model for the cosmetics industry was carried out through the Design Thinking Methodology in 4 stages: empathize, define, ideate, and prototype. With the implementation of this methodology, a value proposition for the consumer of cosmetic products is proposed as a central element for the development of a circular business model for a company in the cosmetic sector in Medellín, Colombia. The scope of this research is to propose a circular business model that seeks to generate solutions to the challenge of reducing and making more efficient the management of plastic waste in the cosmetics industry. As a central part of the business innovation model, through the use of the Design Thinking methodology, surveys were carried out with 26 consumers of cosmetic products, resulting in the generation of circular solutions that imply a differentiated use of the plastic packaging of the cosmetic products of the company analyzed. During this research process, a group of experts on sustainability issues also participated. This research offers solutions from the business model to the use of waste; generating contributions to SDG 12: Responsible Production and Consumption in targets 12.4, 12.5 and 12.6 set out by the UN.Ítem Legal design : llevando el derecho hacia una sociedad creativa(Universidad EAFIT, 2021) Restrepo Hoyos, Nickol Andrea; López Ruiz, Camila; Restrepo Soto, Daniel