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Ítem Propuesta de optimización del proceso de fabricación de joyería y bisutería en la empresa Precoarte S.A.S(2020) Arredondo Méndez, Víctor Hugo; Giraldo Hernández, Gina María; Osorio Suárez, Diego AlejandroColombian jewelry and imitation jewelry goes through a temporary situation, Colombia is a producer country of gold and other precious metals but the high prices, the different requirements to access them and the new trends in the younger population have caused the jewelry production decrease and increase imitation jewelry production. This text explains in several stages the proposal to optimize the process of manufacturing jewelry and imitation jewelry. In the first stage, the main problems of the jewelery and imitation jewelery manufacturing process are identified, through an Ishikawa diagram, the second stage includes the representation of the company's strategy on a strategic map, Finally, the identification of the competitive advantage is proposed, using the value chain tool and a model for risk management in money laundering and terrorist financing that will generate trust relationships with its stakeholders.