Examinando por Materia "Derecho de imagen"

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    Protección del derecho a la imagen por medio del régimen del derecho de autor y derechos conexos ante la vulneración por medio de la publicidad en redes sociales
    (Universidad EAFIT, 2023) Bedoya Sarmiento, Sofía; Toro Valencia, José Alberto
    The purpose of this monograph is to analyze how the right to image can be protected in Colombia from infringements caused by advertising strategies carried out in social networks, based on a study of the current legislation that regulates the protection of this right. First, a conceptualization of the notion of the right to the image, its positive and negative aspects as well as its moral and patrimonial content, the limits of the scope of the authorization of the use of the image and the existing ways to protect it will be made. Later on, the normative framework related to the right to the image in Colombia will be studied, where each of the regimes that develop it will be exposed in order to understand what each of these rules is about and how they contribute to the protection of the image. Afterwards, we will explain what social networks are and what their purpose is to understand why they have become a fundamental tool for brands in their advertising strategy and what implications the content of their advertising has with respect to the rights of third parties. Finally, the rules of intellectual property law will be analyzed the rules that make up the copyright and trademark law to answer whether they are appropriate for the protection of the right to the image and why.