Examinando por Materia "Decision-making theory"

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    Un estudio exploratorio de los millennials en Medellín : factores que influyen en la toma de decisión de un alojamiento turístico
    (Universidad Eafit, 2019) Katich Restrepo, Daniela; Rojas de Francisco, Laura Isabel
    This project arises from the interest of knowing the decision-making process of a tourist accommodation of people on the millennial generation visiting Medellín, in order of what has been said about millennial travelers. To know the factors that influence the decision-making of a tourist accommodation, the related stages, the evaluation criteria and the determining attributes. To achieve this, a work is contemplated that includes surveys with visitors, interviews with tour operators who are experts in receiving millennials and data analysis of the sector. As a result, it is found that factors such as support, trend tracking, cost/benefit, location, communication, experience and social influence in the decision making of a tourist accommodation in Medellin for millennials; where used evaluation criteria are, for example, photos, evaluations that provide information on factors such as truthfulness, cleanliness, communication, location, arrival and quality, as well as determining attributes used to distinguish the available options related with room type, rates, services such as free wi-fi and other complementary services.