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Ítem Estudio de prefactibilidad de un proyecto de información con inteligencia artificial, para empresas clientes de una entidad financiera(Universidad EAFIT, 2019) Ortiz García, Jorge Mario; Ciro Parra, Jefferson Ferney; Gómez Salazar, Elkin ArcesioThe purpose of this research is to evaluate the pre-feasibility studies elaborated for the creation of a service that uses analytics and Artificial Intelligence (AI), oriented to provide information and recommendations to the shops that have contracted with Bancolombia S. A. the sales service with debit and credit cards. There is a great opportunity to generate value for the commercial sector through the processing of the information produced in the transactions made in POS (point of sale) and its join with the customer databases that the bank already has. Furthermore, are considered technologies that have taken great relevance in the last decade, such as analytics and Artificial Intelligence, because of the abundance of processable data that arise daily. In the first stage were consulted in the literature the backgrounds, generalities and advances that have occurred in both technologies, as well as their implementations, to have a general overview of their evolution and to know their scopes; later, to carry out the research, the viability of a project was evaluated through pre-feasibility studies of the UNIDO methodology. The studies covered by such methodology include the analysis of the national environment and the specific sector in which the project is to be developed, the market that exists for the service that is intended to be created, the technical characteristics necessary to carry it out, the staff, their academic background and the professional experience needed to be able to participate in the project, the financial properties that must be kept in mind and the risk management to prevent negative impacts on their implementation. All previous is complemented to build a perspective that allowed us to make the best decision regarding carrying out the project or to desist in such endeavor.Ítem Geoquímica de los mármoles de Calina Ltda(Universidad EAFIT, 2023) Jaime Quintero, Valentina; Marín Cerón, María Isabel