Examinando por Materia "DOFA"
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Publicación Diseño de un modelo de negocio para vivienda estudiantil en la ciudad de Pereira y propuesta de una hoja de ruta estratégica para su ejecución(Universidad EAFIT, 2024) Toro Duque, Julián David; Rozo Villegas, AlejandroThis work focused on designing a student housing business model in Pereira city within the area of influence close to the Universidad Tecnológica de Pereira (UTP) following the theory of Osterwalder & Pigneur (2011) and other authors of the strategy. Initially, information is collected based on surveys and interviews, providing a clear view of the market. Then the business model canvas was used to identify the key components, the environment was analyzed thanks to the contrast between Porter's forces (2008) and the forces of the proposed model and a SWOT(Osterwalder & Pigneur, 2011; Maroto, 2007) analysis was carried out evaluating the internal and external factors that affect the model. All this in order to propose a strategic roadmap for the implementation of the project. This work provides bases to apply business model theories from a real entrepreneurship case. In this way, the development of this master's work minimizes possible risks for the implementation of the student housing project.Publicación Modelo de negocio para farmacia Santa Fe(Universidad EAFIT, 2021) Montoya Márquez, Giovanny; Uribe de Correa, Beatriz Amparo; Giraldo Hernández, Gina MaríaPharmacies in Medellin and throughout the country are evolving from being warehouses of retail drugs to being companies specialized in drugs with differentiating profiles from each other. Farmacia Santa Fe is designed as a specialized pharmacy where not only over-the-counter drugs are found, but also rare drugs, focused on specialized pathologies as a business opportunity that exists in the city. A business model is a strategic look at the business creation process aimed at making decisions to reduce as many risks as possible associated with entrepreneurship. Different strategies of authors that have historically impacted the academy regarding the administrative issue focused on business strategy are analyzed, which have developed models to follow that are currently used by the largest companies in the world. To analysis external and internal factors such as DOFA, PESTEL, CANVAS, five forces and the CANVAS of the value proposition are carried out.Publicación Plan de mercadeo para la agencia de marketing digital Interficto S.A.S. de la ciudad de Medellín(Universidad EAFIT, 2022) Pino Ross, Johan Andrés; Castaño Aristizábal, Juan FelipePublicación Plan de mercadeo para la marca Ruah en Colombia(Universidad EAFIT, 2023) Giraldo Alzate, Daniel Felipe; Henríquez Díaz, Ángela MaríaPublicación Plan estratégico para el área de canales de distribución de impresión y soluciones encaminadas al manejo de la información replicable a los socios de negocios de Ricoh(Universidad EAFIT, 2019) Ramírez Rodríguez, Eunice; Escalante Gómez, Juan EstebanPublicación Propuesta de un plan de mercadeo para el ingreso al mercado de hoteles, restaurantes y cafeterías de la empresa Santacoloma Coffee S.A.S.(Universidad EAFIT, 2025) Santacoloma Agudelo, Juan Diego; Londoño Vélez, Natalia; Uribe de Correa, Beatriz Amparo