Examinando por Materia "Customer Journey"

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    La experiencia de usuario en el proceso de montaje de un restaurante en la ciudad de Medellín
    (2018) Cardona Arango, Santiago; Gentilin, Mariano; Bejarano Botero, Luis Mauricio
    The indicators and economic analysis related to the food service market in Colombia show a sector that is strengthened and grows in a sustainable manner every year, but where, paradoxically, the city of Medellin shows controversial lags in gastronomy compared to Bogotá, the capital city of Colombia -- That is why questions arise about how the owners of restaurants in Medellin assume and go through the whole process of creating a restaurant -- With this research, it is intended, first, to perform a theoretical review on the concepts of user experience and service design, to understand their roots, their definitions and their applications -- Once these concepts have been considered within the framework of the investigation, the results obtained from the in-depth interviews conducted with restaurant owners and experts dedicated to consulting and the creation of restaurants will be analyzed to analyze the user experience in the process of creating a restaurant in Medellin