Examinando por Materia "Culture of innovation and knowledge"

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    Cultura de innovación y conocimiento
    (Universidad EAFIT, 2019-09-13) López Quiroga, Arianna Yamile; Roldán Guerrero, Marcela; Henao Cálad, Mónica
    Culture is part of the core of an organization and is based on the values, beliefs, rites, symbols and attitudes of each of the people who make it up individually and in groups. Having said the above, this work focuses on understanding the current organizational culture, to identify the necessary elements and evolve towards a culture that responds easily and quickly to the challenges faced by organizations at the level of skills, competence, needs of the client, creation of new businesses, etc. It is there that the culture of innovation and knowledge is recognized as an integral culture and ideal ingredient, at the organizational level, to achieve the strategic objectives. In the same way, a proposal is raised to incorporate the culture of innovation and knowledge in the organizations, however the viability of that is subject to the existing culture. The work is presented in the following chapters: in the first one a description of the problem statement is made; the second chapter is formed by the theoretical framework, which identifies: concepts, characteristics, elements, models and indicators of organizational culture, knowledge and innovation, which allow the definition of relation and integration between these cultures. On the other hand, in the third chapter, the methodology framed in the literature reference search is detailed, which has three moments: planning, review and report of the results obtained. The above is intended to highlight the existence or not of bibliographic material, where the culture of innovation and knowledge is formulated and finalized with a proposal to implement a culture of innovation and knowledge. In the fourth chapter, this proposal is divided into two fronts of action: one for the creation of a culture of knowledge and innovation and another for monitoring this cultural creation. It should be added that, at the end of this chapter, the arguments, values, traits and benefits are consolidated in response to a strategic apex at the time of implementing the proposal. It is relevant to identify that at this point in the work a reference activity was carried out with two companies of the metropolitan area. The first one, Tronex, is immersed in an activity of cultural transformation. And the second one, Grupo Afín Farmaceútica, born with the conviction and ideology of being different, therefore, is framed in a philosophy of culture that creates attitudes to meet that scope. This activity is part of the methodology and learning of it, which allowed for a compilation of practices. Finally, the conclusions are presented, in which a recap of the main ideas developed in different chapters throughout this investigation is made.