Examinando por Materia "Cultivos agroecológicos"
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Ítem Intervención comportamental para aumentar el porcentaje de visitantes coagricultores a la finca de la CSA camino a la montaña-Eafit(Universidad EAFIT, 2023) Vega Gutiérrez, Laura; Henao Duque, Andrea; Silva Jaramillo, SantiagoClimate change and the entire global conversation around this phenomenon has led to the creation of a new type of activist who takes their negative emotions in the face of this problem, turns them into concrete actions and changes their ways of consumption, especially when it comes to food. Thus, he chooses an agroecological model such as the one represented by a Community that Sustains Agriculture (CSA), where the consumer becomes a co-farmer who assumes the same risks as the farmer. This model exists at EAFIT and has 27 co-farmers who support a peasant family with a monthly payment. For this CSA to work, it must comply with a series of characteristics that imply the consolidation of a community. It was found that one way to potentiate the community was by strengthening the link between farmer and co-farmer through a visit to the farm, and to achieve massive assistance, an intervention based on the MINDSPACE behavioral model was carried out, which wanted to show the farming family as the key messenger for generating feelings of closeness and familiarity; create expectations and positive emotions around the visit and generate a public commitment to attend. After the intervention, it was concluded that it was not possible to increase the percentage of co-farmers present on the farm; however, it was possible to generate the expected emotions and the messenger was the most relevant element of the intervention.