Examinando por Materia "Cuasiexperimental"

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    Campañas no partidistas basadas en estudios del comportamiento para aumentar la intención de voto : una investigación cuasiexperimental
    (Universidad EAFIT, 2022) Salazar Martínez, Juan Camilo; Silva Jaramillo, Santiago
    According to the research "Radiography of Disillusionment: electoral participation in Colombia", the demographic segment with the highest electoral abstention in the country are young people between 18 and 25 years old with 59% abstention. The present investigation sought to show how non-partisan campaigns based on behavioral studies can increase the intention of electoral participation for the national presidential and congressional elections of 2022 in young people eligible to vote in rural municipalities of Antioquia located in territories whose governance indicators are lower than the national average (Territorial Democratic Governance Index, UNDP). Through three treatment groups, we sought to identify and compare the effects of non-partisan campaigns designed under the concepts of rational choice, normative choice or social choice. The results of the non-partisan campaign based on social norms made it possible to demonstrate the effects on the increase in the intention of electoral participation in the young population of Bajo Cauca, Antioquia. This experiment allowed corroborating that the action of voting is, above all, a social act where the descriptive expectations established in groups and subgroups allow predicting and intervening in electoral behavior.