Examinando por Materia "Cuadro de Mando Integral (CMI)"

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    Plan estratégico de la empresa Hidráulica y Neumática S.A., HNSA
    (Universidad EAFIT, 2018) Valencia Flórez, José Leonardo; López Gallego, Francisco
    Hidráulica y Neumática S. A. (HNSA) is a 25 years old family business in the mechatronic solutions market, focused on the hydroelectric field, managed empirically since its beginning by a founding partner -- By using the tools gained by the manager coursing the MBA, this work is intended to formulate a five-year strategic path to guarantee HNSA´s sustainability over time as a leading company in the field -- The current situation of the company will be primarily described and, by adopting the concepts of strategy, mission, vision, values, Canvas model, SWOT matrix, PESTEL analysis, Porter´s five competitive forces, competitive diamond and value chain, Ansoff matrix and balanced scorecard (BSC), a detailed diagnosis will be made by the strategic planning team to finally present the new competitive strategy as the management path -- In the balanced scorecard, the four perspectives are related: financial, customer, internal and learning, and growth, along with indicators that will serve to measure the strategy execution