Examinando por Materia "Cornavin Jewelry"

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    Ítem
    Plan de mercadeo para la joyería Cornavin
    (Universidad EAFIT, 2024) Gómez Bedoya, Isabela; Londoño Zapata, Sara; Valencia Herrera, Elizabeth Cristina
    A marketing plan is carried out designed for Cornavin Jewelry, an SME that is dedicated to the manufacture and sale of 18 karat gold jewelry. This plan focuses on creating customer loyalty strategies through relationship marketing and electronic commerce. The importance of this plan lies in its ability to address the challenges faced by jewelry SMEs in a competitive, constantly changing market. Using relationship marketing and e-commerce, as strategic tools, can help this company establish and maintain strong relationships with its customers, which, in turn, can contribute to its long-term growth and success. This plan seeks to provide the jewelry store with the information, strategies and tools necessary to face the challenges of the Colombian market and stand out in an increasingly competitive business environment.