Examinando por Materia "Cookies"

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  • No hay miniatura disponible
    Ítem
    Datos personales en sitios web : el caso de las cookies en el contexto colombiano
    (Universidad EAFIT, 2020) Betancur Alzate, Andrea Isabel; Marín Alzate, Verónica Johana; Molina Rincón, Paola Ximena
  • No hay miniatura disponible
    Publicación
    Estudio de prefactibilidad para la creación de una empresa de repostería artesanal en la ciudad de Medellín
    (Universidad EAFIT, 2025) Chaverria Rengifo, Alejandro; Guerrero Latorre, Jorge Harley
    The growing preference of consumers for artisanal products, characterized by higher quality and attention to detail, over industrial and mass-produced goods, has driven the artisanal pastry market in Medellín. This study aims to evaluate the prefeasibility of establishing a company dedicated to the production and commercialization of artisanal cookies in Medellín and its metropolitan area. Using the UNIDO methodology, recognized for its systematic and comprehensive approach, the work includes sectoral, market, technical, legal, organizational, financial, and risk studies that provide a thorough analysis of the project's potential. The results highlight a growing demand for artisanal products, with a market that values quality, authenticity, and personalization. It is concluded that under the presented conditions, the project has the potential to generate profitability and represents an opportunity to foster local economic development while meeting the needs of a constantly expanding market segment.