Examinando por Materia "Consumo responsabe de IA"

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    Entre el clic y la reflexión : intervención comportamental para un consumo responsable de la inteligencia artificial generativa en estudiantes universitarios
    (Universidad EAFIT, 2025-11-10) Gómez Martínez, Alexandra; Vélez Atehortúa, Mariana; García Zapata, Sara Lucía; Echeverri Álvarez, Jonathan
    The rise of generative artificial intelligence (GenAI) has created a new form of digital consumption with ethical and environmental implications. This study aimed to promote responsible use of GenAI among university students through a behavioral intervention based on the COM-B model and boosting methodology. The study followed a quantitative approach with an experimental design involving two independent groups, seeking to strengthen participants’ psychological ability and reflective motivation. Although the statistical results did not confirm a significant behavioral change, the descriptive analysis revealed a slight reduction in the number of queries, improved prompt structuring, and increased awareness of the environmental impact associated with using these tools.