Examinando por Materia "Consumo de vino"

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    Estudio sobre la toma de decisiones durante la compra de vino
    (Universidad EAFIT, 2021) Díaz Peñarredonda, Andrés Mauricio; Roja de Francisco, Laura Isabel
    The necessity of doing this investigation is because of the accelerated behavior of the wine market that is experiencing Colombia nowadays. The increasing demand, added to the creation of new categories such as organic and low cost wines, have triggered a wider wine offer and a harder decision making for consumers that is relevant to study. The consumer’s purchasing behavior it’s been studied along this investigation through experts interviews and a massive consumers survey that showed how consumption moments and diferent lifestyles are actually an external variable that condition the purchase. The study shows the colombian wine market at first, in order to explore possible purchasing decision influencers directly inside retailers.