Examinando por Materia "Conducta del consumidor"
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Publicación Aplicación de un sistema casi ideal de demanda para el gasto en Colombia en el periodo 1968-2007(Universidad EAFIT, 2010) Ramírez Quintero, Juliana; Londoño Cano, Daniel; Ramírez Hassan, AndrésThe present document studies the expenditure of the Colombian economy in the period of 1968-2007. An analysis of the demand elasticity associated with the bulk of total consumption of the representative Colombian is presented in this document; specifically Marshallians and Hicksians own and crossed Price elasticities, in addition to expenditure elasticities; through an Almost Ideal Demand System (AIDS), under Seemingly Unrelated Regressions (SUR). The use of the demand theory facilitates to evaluate the conduct of the consumers and their reaction caused by changes in prices and income.Publicación Empoderamiento(Universidad EAFIT, 2009) Botero Soto, Juan FernandoWe are living in a highly competitive and innovative world in which consumers are increasingly demanding and better informed. This has driven organizations to constantly strive to be better at what they do in order to improve their position in the market, and be sustainable over time. As a tool for supporting companies’ efforts, academics and other experts frequently propose different managerial theories of continuous improvement, on topics such as empowerment, which may help companies to increase their competitiveness. It is quite common to find contradictions between managerial theory and its practical implementation within companies. This difficulty can be primarily explained by certain human aspects that are seldom considered to be part of the theories themselves, as models are usually designed for completely logical environments that do not incorporate human behavioral and psicological variables such as diverse or changing interests and points of view.Publicación Exploración de consumidores jóvenes y adultos de ocio nocturno en Medellín(Universidad EAFIT, 2021) Lasso Castillo, Juan Pablo; Rojas de Francisco, Laura Isabel; Baena Alzate, Jorge MarioThis research started with the interest of determining the aspects of adults as consumers of nightlife in Medellín. It seeks to identify needs, motivations, expectations, inhibitors and desires, which are directly related to their behavior as consumers and lead them to make a decision. To determine the different factors that lead to choose and enjoy the nightlife, the methodology used in the study was qualitative exploratory. In-depth interviews were carried out, with the participation of business experts with more than 10 years in iconic successful ventures of the city and two sets of participants between adults and young people as consumers of nightlife. Also, the local offer, and areas of nightlife, were explored. As a result of the interviews, the main social, physiological and recognition needs that the participants seek to satisfy were explored and defined. Likewise, the motivators, desires, expectations and inhibitors that define them as consumers when having fun at night were determined. With these elements identified, an analysis was carried out and it was evaluated to what extent the local supply manages to supply them.