Examinando por Materia "Comunicaciones Regional Risaralda (Empresa comercial) - Pereira (Colombia)"

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    Enfoque estratégico desde la perspectiva financiera, orientado a la creación de valor de Comunicaciones Regional Risaralda S.A.S.
    (Universidad EAFIT, 2017) Álvarez Correa, Luis Gerardo; Velásquez Gómez, Ángela Patricia; Támara Ayús, Armando Lenin
    The purpose of this project is to provide essential financial tools to the stakeholders and shareholders of Comunicaciones Regional Risaralda S.A.S, which support strategic business decisions, focused on the generation of value -- For the development of this project, some information was collected about the historical financial statements, representative characteristics of the company and the opportunities offered by the market in the energy and telecommunications sector, in order to evaluate current results, to identify financial risks and market (internal and external), seeking to strengthen the strategies that guarantee its sustainability in the market -- Based on the results obtained, financial projections are made for a 11-year period and the value of the company is estimated, seeking to satisfy the investors' interest in knowing the value of their organization and the ability to generate future profits and the investment return -- This is a fundamental basis for aligning processes towards the culture of value creation, through the implementation of strategies focused on meeting the needs of clients and maximizing the value of investors over time -- Likewise, the purpose of this research is also to guide shareholders in the implementation of new projects, diversification of products and services, capitalization of the company, obtaining lines of financing, entrance or withdrawal of partners and sales processes