Examinando por Materia "Commerce on the internet"

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    Ítem
    Medición del valor percibido de los servicios de comercio electrónico por parte de los estudiantes y docentes universitarios
    (Universidad EAFIT, 2009) Martínez Gómez, Stella Sofía; Londoño Jaramillo, Juan Gonzalo; Baby Moreno, Jaime
    This research aims to identify those elements of e-commerce service that generate value to Eafit university students and teachers, users and nonusers of e-commerce services; qualitative research techniques were applied such as bibliographic background check and interviews that helped to identify the service attributes that might become important for the population, subsequently it was developed a quantitative stage that allowed measurement of dimensions and attributes identified and to determine the most value ones when purchases online are been done.