Examinando por Materia "Comfamiliar Risaralda (Pereira - Colombia)"

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    Ítem
    Estrategia comercial para la aplicación efectiva de subsidios familiares de vivienda en familias de estratos uno, dos y tres en Pereira
    (Universidad EAFIT, 2017) Bedoya Márquez, Germán; Hoyos Villa, Óscar Alberto; Uribe de Correa, Beatriz Amparo
    This study analyses the process of the purchase of housing of low income families through subsidies granted by Comfamiliar Risaralda, which considers the factors that affect the processes of application, allocation and acquisition of housing by these families -- The analysis begins with a literature review that shows the existing conditions that support the housing policy for low income families in Colombia -- It also shows how this policy is a replication of programs that have been applied in countries such as Brazil, Peru, Argentina and Chile -- Then, a statistical analysis was carried out of the subsidies granted from 2000 to 2016 -- To complete the analysis, are given the results of the information gathered by means of 10 focus groups that were attended for 105 people that received subsidies in 2014, from de Comfamiliar Risaralda, between 2015 and 2016 -- From the analysis emerged aspects such as mortgage credit amount, programmed savings, the information of the process and the allocation timing, as critical factors that complement the purchase process -- This analysis ends with the definitions of the following concepts, which must be taken into account to generate a complete commercial proposal including strategy, marketing, consumer behavior, market segmentation and brand positioning that permit to increase the effectiveness of the subsidies application for low income families that are members of Comfamiliar Risaralda
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    Ítem
    Identificación de alternativas de mejoramiento para el proceso de compras de Comfamiliar Risaralda
    (Universidad EAFIT, 2017) Perilla López, Liliana; Betancur Hurtado, Carlos Mario; Uribe de Correa, Beatriz Amparo
    The Compensation Funds were born with decree 118 of June 21, 1957 as non-profit entities and are part of the family subsidy system created to alleviate the economic burdens of the less favored working population, as Comfamiliar Risaralda begins his work of contributing to these objectives and that is why, through an adequate administration of resources, it provides different social services with quality to the affiliated population -- The shopping area of Comfamiliar Risaralda is of great impact for the development of the organizational strategies since it is in charge of supplying all the necessary supply for the operation, that is why to achieve an optimum performance in supplier selection, negotiations with criteria such as prices, quality and opportunity , and activities becomes the great objective for which leads this process, ensuring an adequate supply allows services to be provided in optimal conditions achieving customer satisfaction and financial stability of the entity -- The organizations internally have functional areas that are the support for the administration to achieve the execution of the strategic approaches is why it is necessary to work with the maximum efficiency that leads to the optimization of the resources and the achievement of the objectives m-- In the following work we will know the institutional purchasing dynamics of the company COMFAMILIAR RISARALDA that is currently used for the supply of goods and services, this activity will allow us to identify opportunities for improvement that entails the use of technological, financial, Human resources in an efficient manner, in addition to the fact that these are carried out under the fulfillment of administrative policies that are related to the transparency that must exist in this type of areas