Examinando por Materia "Comercializadora Santander"

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    Plan estratégico comercializadora Santander
    (Universidad Eafit, 2019) Virgen López, Viviana Marcela; Mejía Sánchez, Olga Lucia; Uribe De Correa, Beatriz Amparo; Pulido Marulanda, Juan Manuel
    The need of any company is to remain in the market, aiming for sustainable development with value generation to its stakeholders, to meet these objectives, companies build strategic directions that allow them to align their resources and organizational capacities in order to achieve their vision. To achieve these objectives, companies must adopt methodologies that allow them to diagnose, formulate and implement strategies that, if implemented and executed with operational excellence, will contribute to organizational success. This work proposes the design of the strategic plan for the Comercializadora Santander company, adapting the complexity of the environment in favor, in order to strengthen the value proposition and consolidate the competitive advantages that the company has as differentiating factors.