Examinando por Materia "Comercialización de velas"

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    Ítem
    Estudio de prefactibilidad para producción y comercialización de velas a base de soya para fines aromaterapéuticos
    (Universidad EAFIT, 2020) Benítez González, María Paulina; Giraldo Gómez, María Isabel; Gómez Salazar, Elkin Arcesio
    The objective of this research was to determine pre-feasibility of a project for the production and marketing of aromatherapy candles following the ONUDI methodology, in which the following studies were analyzed: sector, market, environmental, administrative, legal, technical, financial, and risks, and from them it was concluded that the best alternative for the development of this project would be by means of the importing and transforming process of raw materials, and the subsequent commercialization of the product, of the product, since when carrying out the financial analysis the results were positive for this scenario. Although one of the higher risks is the depletion of raw materials in the country of origin, the likelihood of its low occurrence in relation to the maximum economic loss. As a recommendation for implementing the project to consider the production processes, legal aspects, and a strong communication plan that bolsters brand penetration in the market.