Examinando por Materia "Comercialización de bolsos"

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    Estudio de factibilidad para la fabricación y comercialización del bolso modular V1 en ciudad de Guatemala
    (Universidad EAFIT, 2020) Cortez Alarcón, Sergio Gerardo; Mendizabal Velazco, Mario Rafael; Uribe De Correa, Beatriz Amparo
    A feasibility study is a tool that supports the decision to execute or discard a project. This decision is made based on a market, technical and financial study; that considers factors such as technical impossibilities, market strategy, market size, minimum requirements, projections, financial, legal and environmental evaluation criteria. The modular bag is a purposeful and new product for the Guatemalan market, born from the day-to-day need of women to adapt such an important accessory to the different activities they perform without losing style and functionality. To ensure that the product has a market space, which is technically viable and financially attractive. This feasibility study was developed to support the decision to execute the project or not within the Guatemalan market. This work develops the concept of bags, its history and importance in a market analysis to determine if there is a space for this product. The technical study confirms if it is possible to manufacture the bag and its commercialization. In addition, the legal and environmental viability of manufacturing the bag are ensured. Ending with a financial analysis that develops step by step all the necessary information to establish an income statement and determine with it, if the investment is attractive or not.