Examinando por Materia "Clothing and dress"

Mostrando 1 - 6 de 6
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    El uso de redes sociales en la influencia de comunidades de marca de vestuario informal en decisiones de consumo
    (Universidad EAFIT, 2016) Estrada Jiménez, Juliana; Mejía Llano, Juan Carlos; Muñoz Molina, Yaromir
    The interactions of people have transcended the boundaries to be set in a virtual environment, in which there are multiple actors that influence, to a greater or lesser extent, perceptions and feelings, essential elements in buying decisions and consumption of different goods and services -- It is also seem that the presence of casual apparel brands in social networks, is increasing in some scenarios and intensified in others -- Furthermore, this paper analyzes a group of active users in social networks; followers of brands, to assess the impact of belong to brands communities in their consumption decisions -- For this, men and women in the study were analyzed, taking into account their preferences in casual clothes, brand purchase, among others; on this basis, it explores the use of social networks, brands which are linked, different experiences with them in various platforms; all to generate comparative and relevant information regarding the influence that is generated in such interactions -- This study helps to understand the implications of purchasing decisions and use, a phenomenon of social, cultural, technological and business, from the standpoint of marketing
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    Estudio de mercado para cuantificar la demanda potencial de una tienda multi-marca en la ciudad de Montería
    (Universidad EAFIT, 2014) Botero Gutiérrez, Valentina; Uribe de Correa, Beatríz Amparo; Zapata Ríos, Blanca Nubia
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    Plan de negocio para ropa de dotación industrial en la empresa GROUPRO S.A.S. en el departamento de Boyacá
    (Universidad EAFIT, 2016) Prieto Salinas, Edgar Fabián; Escalante Gómez, Juan Esteban; Álvarez Barrera, Claudia Patricia
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    Segmentación basada en motivadores e inhibidores de la compra online y offline de vestuario y accesorios en Medellín
    (Universidad EAFIT, 2018) Dávila Reina, Laura Cristina; Soriano Vanegas, Aylin Johanna; Londoño Giraldo, Beatriz
    E-commerce as a sales channel has been growing in two-digit percentages in Latin America -- In this scenario, Colombia is one of the countries with the best forecast for digital sales in the region -- However, studies on the acceptance of this technology are scarce in the country -- This article seeks to make a segmentation of users based on the identification of motivators and inhibitors of online and offline shopping for clothing and accessories in Medellin -- The Technology Acceptance Model (TAM) uses variables such as perceived risk, offline hedonism, online hedonism, user generated content, and price orientation -- These variables were included in an online questionnaire and later analyzed by means of a cluster analysis of a hierarchical type to a sample of 213 consumers, which led to the identification of three clusters: the Millennials, the Assisted and the Internet users -- The results allow the development of relevant strategies for the clothing and accessories category in online and offline shopping channel
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    The impact of supply chain decisions, using dynamic systems, of an aquatic garment manufacturing company
    (Revista Ingeniería Industrial, 2010-06) Peña Zapata, Gloria Elena; Pineda Toro, Mauricio; Escalante Ochoa, Daniel; Ramírez Echeverri, Sergio A.; Peña Zapata, Gloria Elena; Pineda Toro, Mauricio; Escalante Ochoa, Daniel; Ramírez Echeverri, Sergio A.; Universidad EAFIT. Departamento de Ingeniería de Producción; sramire@eafit.edu.co; Gestión de Producción y Logística
    This article shows the supply chain model of the company Creaciones Nadar S.A. Thatmanufactures aquatic sports garments -- The chain links are the clients, the store, the warehousing, the internal and satellite plants and raw material supply -- The supply chain of Creaciones Nadar S.A. is a complex system given the different agents that form the feedback structures and delayed effects on behaviors -- The supply chain has different dynamic behaviors generated by changes in external factors such as garment’s demand, number of required workers in the company’s plant, the warehousing, and the store, among other -- A dynamic system methodology and the software Ithink® were used to model the chain; moreover, different scenarios were analyzed using simulation and taking into account the most representative variables to be modified -- The obtained results allow Creaciones Nadar S.A. to determine policies and parameters and to obtain the best kind of benefits for the company