Examinando por Materia "Cliente objetivo"

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  • No hay miniatura disponible
    Ítem
    Análisis de factibilidad para un modelo de negocio que reduzca la pérdida y desperdicio de alimentos en Antioquia
    (Universidad EAFIT, 2017) Restrepo Bridge, Julián; Escalante Gómez, Juan Esteban
    The food waste problem in the world has become increasingly critical and is beginning to appear on different government agenda -- This has led to more and more research about the subject -- One of the most complete studies was carried out by the Food and Agriculture Organization of the United Nations (FAO, 2012), which evidenced the negative social, economic and environmental impacts generated by this problematic -- In developing countries like Colombia, the social problem is critic, there is a large number of people in a state of vulnerability due to lack of food (DNP, 2016) -- The present work is a feasibility analysis for a business model that reduces food waste in the different stages of the production chain -- The work will be developed under the United Nations Organization for Industrial Development - UNODI methodology -- The deliverable of the project will be a document that evaluates the viability of a business model that generates positive impacts for people, the environment, businesses and investors
  • No hay miniatura disponible
    Ítem
    Construcción de la estrategia de marca para la empresa Salud Natural S.A.S.
    (Universidad EAFIT, 2018) Franco Chaves, Linda Carolina; Saldarriaga Sierra, Adriana Marcela; Uribe de Correa, Beatriz Amparo
    Distribuidora Salud Natural its a company located in the city of Medellín -- It has been in the natural industry for more than ten years -- Even thought the company´s sales has grown in the past five years, in the last six months there has been a clear decreasement in the market quote, and for that a desaceleration in its growth -- Today, we see a strong growth in the direct competitors, due to the big success of the fitness and health tendency in Colombia -- For those reasons, Salud Natural is reaching for a better quote in the natural products market throught a proper market strategy that will guide the company to identify its esence, the brand equity, and the benefits to the elements that make the brand different -- Thats the reason why a market research has been made, in order to know the consumer and his behavior -- In the research they could find the necesary information for the construction of a market strategy that will adapt to the company throught the identification of the brand equity context and then its development in order to have the proper information to propouse strategies that will be helpful the company and also no enhanse the brand equity of the company and reach brand positioning in the natural products market