Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Centro Comercial"

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Modelamiento predictivo del número de visitantes en un centro comercial
(Universidad EAFIT, 2022) Rua Jaramillo, Ramón David; Laniado Rodas, Henry; Almonacid Hurtado, Paula María
The ability to make predictions about the number of customers or visitors in a shopping center is a very important input in the planning and efficient use of physical and human resources in this type of company. Also, it is important to understand what aspects influences their behavior. Based on historical data on the number of visitors, as well as external (environment) variables and online search trends, a forecasting model of the behavior of daily visits to the shopping center is suggested. The historical data correspond to the pedestrian and vehicular entries (cars and motorcycles) of the last 6 years in a shopping center located in the city of Medellín. This project begins with a literature review regarding forecasting models in different places such as museums, airports, natural parks, shopping centers and restaurants, among others, in order to explore methodologies in such cases and possible solution options. Through time series analysis and machine learning algorithms, the most representative variables and the best-fit model are selected to predict the number of visitors. This model is expected to be strengthened with estimation algorithms, improving performance over time and allowing it to be applied in other business or educational environments.