Examinando por Materia "Cementos Argos S.A. (Empresa comercial)"

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    Ítem
    Aplicación de la matriz organizacional en Cementos Argos S.A.: caracterización del antes y después de la fusión
    (Universidad EAFIT, 2009) Bustamante Moreno, Catalina María; Vanegas Olarte, Juan Guillermo; Jaramillo Estrada, Pablo José
    The research describes the organizational changes in the merger happened in Cementos Argos SA and within this process focuses on changes in worker-management relationship, as in changes in management style as a result or consequence of the merger -- This leads to explore the behavior of individuals within that process and the influence of this on performance of both parts, directing and directed, through some aspects of the organizational matrix of power relations with the symbolic pact -- The analysis was built on a survey of 25 people at all levels of the organization and on different plants and locations, their answers were analyzed quantitatively via structural analysis, finding that the five variables that endure through the process of integration are: Promotions, transferees Welfare, Education and Training, continuous improvement and freedom of opinion -- These variables must be taken into account by companies in order to impact mainly the expectations concerning the worker's welfare, certainty and security -- The management style is also a change which goes from coercitive, expert and reward to the legitimate and the reference, based on the recognition of leadership and a sound decision-making
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    Ítem
    Aplicación del mercadeo interno en empresas de Medellín
    (Universidad EAFIT, 2017) Granada Salazar, Daniela; Ramírez Correa, Juan David; Muñoz Molina, Yaromir
    This descriptive exploratory qualitative study aims to analyze the internal marketing strategies applied by five companies that have activity in Medellín such as Pintuco, Bavaria, Alquería, Servicios Nutresa and Argos, to consolidate a unique value-added offer, to achieve high standards of competitiveness and to develop profitability and sustainability -- The document describes a conceptual review of the topic, based on the exploration of the theoretical background, obtained from research articles indexed to scientific databases and related bibliography, to understand the variables internal marketing, internal clients and internal communication, and determine how these elements are interrelated to give rise to strategies that manage job satisfaction, corporate cohesion, sense of belonging and organizational culture -- Research includes a consideration of stakeholders that can be problematic when implementing internal marketing -- That is why it is established that outsourced workers, trade unions and workers resistant to change, are foci on which to work with special effort