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    Estudio de prefactibilidad para el montaje de un complejo residencial para adultos mayores en la Vega, Cundinamarca
    (Universidad EAFIT, 2022) Pérez Daza, Ruth Elizabeth; Salazar Gómez, Francisco Javier; Giraldo Hernández, Gina María
    The objective of this degree project was to determine the pre-feasibility for the assembly of a residential complex for elderly people in La Vega, Cundinamarca and it was sought to analyze and determine its viability in the macro-environment through the Pestel analysis: studies of the environment, the market, technical, legal, organizational, and financial. The market study is extremely important as a starting point against the analysis of the target audience since it will establish the viability of the project with respect to demand, that is, if there are consumers for this type of services. In the same way, the financial study through the projection of different scenarios provided greater clarity about whether the proposed business model is viable in order to turn the study into a real business in the future. With the development of this project and the approach to the business model, it was sought to offer retirement alternatives for elderly people in Colombia in a place of the type residential club or co-housing that allows them to continue with the development of a life in community without needing to be admitted to a nursing home where they would lose their freedom and autonomy and where they can have spaces and places with appropriate designs for their age and find complementary services that contribute to their day-to-day life so that they maintain full autonomy a healthy and an active and quiet social life for your retirement years.